Weekly Reader Poll: Time for Prom!

It’s prom time, and teenagers are anxiously and eagerly getting ready for their big night. We’re wondering what things you do to help them prepare at your mall. Do you offer makeovers for girls (or boys?), prom fairs, or dress drives? Take a few seconds to let us know, and we’ll tell you what everyone’s doing in next week’s newsletter.

In last week’s poll, we asked you about tourism marketing programs. You told us that you work with a number of partners for your tourism marketing programs, with the most popular being regional tourism boards (13%), municipal tourism boards (11%), and tourism media and hospitality partners (10% each). None of you partner with national tourism boards, however. Is an international reach simply too broad to bring shoppers to your particular mall?

Thanks for taking the time to respond to this week’s poll. We’ll get back to you next week with the results.

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