Reader Poll: Tourism Marketing
Do you plan or participate in tourism marketing programs? From retail tourism to staycations, tourism can be a boon for shopping centers. Who do you partner with to bring tourists to your town and your mall? Take a second to answer our poll, and make sure to select all the relevant options. There’s no registration required.
Meanwhile, last week we asked you about outsourcing. No mall marketer is an island unto him or herself, and many of you told us the areas where you get a little help from your friends.
The big two were Security and Santa. Each took 18% of the total response. There are a lot of great Santa Schools out there, so we’re not surprised to see that you turn to the experts. Relatively few of you outsource your public relations or media relations (6% and 3% of the response, respectively) – we expect that many of you Marketing Directors in the audience are the do-it-yourself types, taking it all on in-house. Of course, just because you don’t outsource doesn’t necessarily mean you’re doing it in-house, so we’ll have to ask about that soon. We also had one write-in answer: Grounds keeping.
If you haven’t yet, please take a second to answer this week’s poll. We’ll bring you the highlights next week.
