Poll Results: Holiday Giveaways

Last week’s reader poll asked for which holidays your mall does free giveaways.

There were no huge surprises in your responses this week. Christmas was the most popular holiday for giveaways, selected by most of our respondents and taking 20% of the total vote. Back to School, Easter, and Valentine’s Day were tied for second place, with 15.6% of the total votes each. Halloween was next in the popularity contest – we’ve seen it gaining in popularity for mall events around the world in the past few years. It took 8.9% of the total vote. Spring Fashion and Mother’s Day got a handful of votes each, followed by Father’s Day and Earth Day. We also had write-in votes for School Holidays/End of School.

It looks as though no one’s doing giveaways for the Bridal Season, National Holidays (no free mini-flags?), or Fall Fashion.

This week, we’re looking at advertising campaigns, so please take a few seconds to vote in our poll. We’ll let you know what everyone’s preferences are for advertising media vehicles in next week’s newsletter.

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