Wanna dance?

Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

T-Mobile’s “Life’s for Sharing” campaign is a great example of viral advertising. There is no ambiguity about the brand involved, but the video is great fun to watch even knowing it’s an advertisement. And it’s well supported with behind the scenes materials, trailers and more. In just a few days, the videos have amassed nearly 2 million views.  Take a look:

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