Toshiba Viral Hits Outer Space

Here’s a viral story we almost missed, along with the rest of the internet.

In November, Toshiba sent a biodegradable chair into outer space. The idea was to redefine armchair viewing, which is taken to greater heights than ever with layers of interactivity in everything we do. So this armchair went higher than ever, and was filmed by eight high definition Toshiba cameras throughout the process.

The video had a bit of viral success on release in November, and was supported by a making-of video, interviews and other supplementary material. But as of the last week, it’s exploded, picking up over triple the views (approaching 2 million at the time of writing).

It’s a great video, so make sure to check it out if you haven’t seen it already. Kudos to Toshiba for a (semi) original idea and an expert execution.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory