TMB Warms the Hearts of Sports Fans
TMB Bank is building its new brand vision, “Make THE Difference.” To help move it along, the bank released a short film of a story that exemplifies its vision: the story of the early days of Panyee FC, now one of Thailand’s most successful youth football clubs.
It’s the true story of the perseverance, drive and community support that went into the creation of the club in a tiny fishing village. Leo Brunett & Arc Worldwide worked with the players and with local children to dramatize the retelling, and their efforts have been well repaid. Thus far, the video’s picked up over a million views – impressive for a film that clocks in at over 5 minutes.
