The Cheesecake Factory Shares Slices of Joy

The Cheesecake Factory has borrowed a page from the Coca Cola marketing playbook—it’s bringing joy to people in the street and sharing a little bit with us, too.

You can check out the video for the details, but it involves balloons, coupons, and the scent of delicious cheesecake. At the same time, the restaurant ran a giveaway on its Facebook page for 2013 free slices.

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