The Argument for Books, Viral-Style

Is there anything better than a good book? Sitting back with the hard, cold plastic, pressing the buttons, the smell of the electronics… wait. Seems like e-reading is never going to be quite as romantic as paper.

And that’s the argument this week’s viral video makes: there is nothing as good as a real, solid book. More than that, it’s an argument for traditional brick and mortar retail. As we move more and more of our life toward intangible things, do we stop to consider the magic we’re losing?

Here’s a little of that magic, captured on film.

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