Tesla Reaches the Stars With Unofficial Ad

Viral advertising is considered more of an art than an accident these days, but there are still surprises to be had. Take a look at Tesla: this week, an ad for the brand made by a small team on a $1500 budget swept the Internet, drawing nothing but praise from everyone up to the company’s founder, Elon Musk.

The biggest surprise in all that? It’s not actual a Telsa ad. According to Advertising Age, the whole thing was done on spec by Everdream Pictures. It’s so on-message for the brand that it’s hard to believe Tesla had nothing to do with it, but there you have it.

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