Who Needs the Super Bowl?

Despite record viewership and millions spent on advertising, this year’s Super Bowl didn’t deliver any great ads for the ages – mostly just tired spots playing on the “old ball and chain” cliche. Google’s Parisian Love spot was adorable, but we’ve seen it before.

Meanwhile, Sussex Safer Roads Partnerships spent an awful lot less than any of the Super Bowl advertisers to put together one of the best public service announcements we’ve seen. With just a touch over a week in circulation, the ad has picked up close to a million views on YouTube and a top spot on Digg. It will also be appearing at TED.

And all this without ever appearing on TV.

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