Sports Spots Play Off the Big Rivalries

New Era Cap Co. has been running a great campaign that capitalizes on the new baseball season and the long-standing Red Sox/Yankees rivalry.

This one requires a bit of familiarity with U.S. pop culture – Alec Baldwin and John Krasinski star in top U.S. comedies. They also both play characters that have a lot in common with their real-life personas. So a lot of the humor relies on knowing a little bit about the larger-than-life characters they play. But if you follow 30 Rock or The Office, you’re in the target audience.

The branding in the ads is subtle, and it takes a back seat to the action. But it’s there, and it’s effective. Take a look:

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