Sony Pulls the Heartstrings of Playstation Fans


This one’s going to require a bit of explanation. In this week’s explosively viral ad, Sony, creator of the Playstation, imagines a place where all its iconic and exclusive game characters get together to toast the players outside the games, the ones who get them through every tricky situation game designers throw at them.

It’s a concept that could easily have ended up bogged down, but instead it managed to pull together a real emotional resonance. Everyone wants to be the center of his or her own story, but better still if they can be the center of every story. Talk about making your customers feel special, eh?

Still, this one loses its resonance if you haven’t already bought in to its message. But clearly with some 9 million views to date, plenty of people have.


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