Who wouldn’t want to smell like that?
Old Spice has been riding a wave of viral success since their Super Bowl ad hit YouTube. The Man Your Man Could Smell Like has picked up millions of views since February 4th, and it launched a whole series of energetic followups.
Here’s the original:
And here’s one of the most popular bite-sized followups, this time targeted to the gentlemen in the audience:
On another note, take care to stay in control of your viral marketing campaigns. A video game promotion ended in an armed police response when the actor involved pulled a fake gun in a busy bar. Always make sure you know what you’re signing on to.
