Who wouldn’t want to smell like that?

Old Spice has been riding a wave of viral success since their Super Bowl ad hit YouTube. The Man Your Man Could Smell Like has picked up millions of views since February 4th, and it launched a whole series of energetic followups.

Here’s the original:

And here’s one of the most popular bite-sized followups, this time targeted to the gentlemen in the audience:

On another note, take care to stay in control of your viral marketing campaigns. A video game promotion ended in an armed police response when the actor involved pulled a fake gun in a busy bar. Always make sure you know what you’re signing on to.

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