Silly Stuff Matters to Three
Ever have one of those days when you just need something light to keep you going? YouTube is always there for you with a pile of brand-new kittens or baby bulldogs that can’t get up. Or, in this case, a dancing pony. Everyone loves a dancing pony.
UK mobile provider Three is pretty proud of its network, and puts itself forward as the telecom built for “internetting”—not a word, but something we all do daily. How better to promote that savvy approach than to come up with a campaign that really gets the average internetter?
Enter #DancePonyDance. It’s just a pony dancing to a pop song. That’s it. It’s cute, it’s quirky, and it’s the kinda thing you can enjoy while internetting if you happen to be on a network that understands your data needs.
After viewers enjoy the dancing pony, they can hit up the Pony Mixer to create their own dancing pony vid. They can pick a genre of music and a few appropriate accessories, then share it with their friends on Facebook or Twitter. As Three says, silly stuff—it matters.
