Should the Internet win the next Nobel Peace Prize?


YouTube, along with the rest of the Internet, has become an invaluable tool for marketers. Big brands exploit it daily, and small brands often find unexpected ways to spread their message.

But the Internet is also a powerful communications tool that exists world wide, in communities on every continent. It offers opportunities for education, understanding and personal connections. That’s why a group of people from around the world have come together to create a campaign to see the Internet awarded the next Nobel Peace Prize (for which it is already a nominee).

The Internet was put forth as a nominee by Wired magazine in Italy, a move which was seen as a publicity stunt by many. But support is growing. And now Internet For Peace has come together to try to ensure the Internet is at the top of the list for the judges when they make their decision on October 8th. The organization sought out ambassadors to spread to word on YouTube, and the main campaign video is approaching a million views. The Internet (or those of us who use it) was already Time’s Person of the Year in 2006, so there is some precedent. It will be interesting to see how this all turns out.


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