Samsung scores another hit

Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

It seems like it’s all Samsung all the time these days, but it can’t be helped: Samsung keeps releasing fascinating viral ads that top the charts, week after week. The company has been hard at work to associate its name with creativity and innovation, and it’s doing a great job. Rather than focus on a single consistent viral campaign for a line of products, Samsung has released wildly different ads for phones, computer hardware, and now LEDs:

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