Samsung knows the power of cute
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Want to know how to rack up the views on YouTube? It’s easy. Find a cute animal, and film it doing something funny. You’ll have instant success.
Samsung makes great use of this rule with its ad for its UltraTouch S8300. With 38 cute animals, the video has proved irresistible to thousands on the Internet.
