Samsung Blurs the Lines with Bearish Encounter

Samsung Home Appliances is probably not the department of the company you’d assume would come up with a popular new viral ad. But when things went a little sideways on a recent ad shoot, they snagged over a million views (and counting) with the results.

“Real footage” ads are usually worth an eyeroll, but this one does a pretty good job of keeping the tension up. Anyone who’s spent time in the wilds of BC knows how serious an encounter with a bear can be, after all.

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