Prometheus Character Peter Weyland Introduced At TED2023

Here’s an interesting little bit of viral advertising. Film marketing is often tapped in to the online community, and apparently Prometheus, Ridley Scott’s upcoming release, is on board. And so is TED.

It’s not yet clear how this video ties into Prometheus, but it certainly draws attention to both the film and the TED conference. It envisions a talk at TED2023 from character Peter Weyland, described as “a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system by the end of the decade.”

It’s a rather dark vision of what TED may become (how very corporate), but it’s also a fascinating piece of cross-promotion. Take a look:

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