Ponder This

LG takes on the tough topics of cyber-bullying and sexting with its “Give it a Ponder” campaign.

James Lipton, host of “Inside the Actors Studio” lends both himself and his beard to the effort, giving teenagers the opportunity to give a real, beard-stroking ponder before forwarding nasty rumors, sending regrettable photos, or spreading stories. The videos are as hilarious as they are bizarre, and they have just the right recipe for viral success.

What a great way to get the message out.

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