Philips Reaches Out To New Moms

Its a well known fact that babies bring pageviews. Just look at “Charlie bit my finger – again!,” still one of the top videos on YouTube with over 425 million views. Or Evian’s Roller Babies, which topped the viral ad charts for a ridiculously long time.

To promote its AVENT line of baby care products, Philips is trying to tap into a little bit of that success. The company has gathered tips from seven new moms who are trying to figure out how to make their little ones go to sleep. By following these moms around and filming their attempts, Philips chronicled what worked and captured seven adorable sleepyheads on film.

Then it commissioned a darling lullaby to go along with the visual, and magic was made. Check it out here, along with a couple hundred thousand other viewers:

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