P&G Remembers The Ones Behind The Olympic Stars

Ready to have your heartstrings tugged? Proctor & Gamble continues its quest to be known as the brand for moms with an impressively timed ad that manages to fuel Mother’s Day sentiment and stand on the hype for the London 2012 Olympic Games.

Sounds like quite the feat, doesn’t it? With 1.6 million views in a week, we think we can call this one a success. Check it out right here—just keep your tissues at the ready.

The brand is also encouraging its Facebook fans to take the time to say thanks to their moms. Many users are taking that opportunity to post photos, stories, and most of all their appreciation—over 3000 so far.

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