Nike Explodes On the Field with #BeMecurial

I’m normally a bit mystified by sports-related viral ads. They always seem to ride on knowing famous athletes or jargon. Nike’s newest, however, needs no specialized knowledge. If you like Cristiano Ronaldo it helps, but the visuals do all the job that’s needed.

There’s a product for sale here: the Mercurial Vapor IX, a pair of customizable football shoes. I’m fairly sure there’s no room for those in my life, but I’m tempted. You did see that vapor trail, didn’t you? The social media campaign that goes along with it, #BeMercurial, is going well, spreading across Instagram, Twitter and beyond.

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