M&M’s Launches Candy-based Treasure Hunt

Fancy a treasure hunt? M&M’s Canada is sending its fans across the internet with its Find Red promotion.

Red, the red M&M’s mascot, has gone missing somewhere in Toronto, Canada, and its up to internet sleuths to find him. M&M’s launched the promotion with a YouTube video that contains some tantalizing hints for the search. More clues have been seeded on the company’s Twitter, Foursquare and Facebook accounts.

When participants find all the clues, they’ll have the tools they need to locate Red on the Find Red website, which contains a custom Google Street View application. For their efforts, they could be rewarded with a Smart Fourtwo coup, or one of fifteen secondary prize packages that include iPods, movie tickets and M&M’s candies.

Here’s the launch video:

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