McDonald’s Serves the Truth

Who says there can’t be truth in advertising? After all, there’s nothing saying the truth can’t be used to your advantage.

McDonald’s Canada walks that fine line between transparency and self-aggrandizement with its latest campaign, ‘Our Food, Your Questions.’ McDonald’s fans ask questions on the brand’s YouTube page, and then a representative of the company digs into the answer.

The truth, it seems, is carefully massaged to still show the company in the best light even when the answers aren’t ideal. For example, to the question ‘why does your food look different in the advertising than what is in store?’ the slightly flattened and uninspiring store burger is explained away with steam. Probably not the whole story, but it sounds good. The videos even get into that nasty ‘pink sludge’ rumor.

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