A Life in Pictures

Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

This week’s viral ad is very sweet. To advertise its new PEN camera, Olympus took thousands of still photographs to create the epic tale of a lifetime in stop-motion filming. It’s a fantastic example of the art form, if not the first or last of its kind.

Take a look:

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