LG Gives Riders a Fright

It’s a little bit late for a scare—Halloween was last week, after all—but this week’s viral ad is too good (and successful) to miss.

As the story goes, LG wanted to give folks a bit of a scare. They put together a few of their IPS monitors, set them up in an elevator, and waited and watched to see how people would react when things got a little too real.

Whether or not the prank was real is up for debate, but the effect itself is fantastic and totally plausible. It’s a fun example of what you can do with modern tech and a bit of imagination. Plus, well, it’s fun to see what happens. Check it out, and add to its pile of nearly 14 million views:

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