Levi’s Takes a Trip Across America

This week’s viral video is an interesting case. According to ABC News coverage, the creators came up with an idea that they believed had legs – a walk across America, shot with thousands of still frames. But it would be a costly trip, and they lacked the funding. So they sought a sponsor, and Levi’s stepped up.

It’s well-suited to Levi’s marketing, generally focused on national pride and Americana. And the investment seems to be paying off. In a week, the video’s been discovered, picked up over a million views, and received coverage from several major news outlets. The 14 day trip was cataloged on Google Maps, and a second “making of” video covers the (surprisingly simple) technology behind the effort.

  • AngieVanDenzen

    That's really cool! Good find! I can see why the making of video is also popular, because it really is neat to see how they put it all together!

    Angie VanDenzen
    Social Media Coordinator at Circus Communications

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