LEGO Builds Memories

It’s about the right time of year for ridiculously heart-warming holiday ads to start hitting the airwaves and sure enough, we have one of our first contenders: LEGO.

Let’s Build might not be particularly Christmas-specific, but it certainly inspires the right sort of sentiment at the right time of year. Memories of playing with our parents, building new toys together, and of doing the same with our own children.

The ad is just one part of a larger campaign including a Facebook contest that asks participants to photograph special LEGO memories and turn them into their own heart-warming videos. The company is giving away LEGO sets to winners every day through November 16.

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