Social MedKLM Makes Flying More Social

KLM Royal Dutch Airlines is offering an interesting new service: the opportunity to share Facebook and LinkedIn profiles with other passengers flying solo. It’s called KLM Meet & Seat, and it’s a totally optional way for flyers to make new friends—and, possibly, to avoid awkward seat-mates.

To promote the service, KLM put together a contest that gives passengers the chance to sit with their heroes. Music fans can take a flight from Amsterdam to the USA with Armin van Buuren, to go to his show and stay for three days. Or a trip with Ruud Gullit to London, with tickets to a Chelsea football match and a VIP tour. Then there’s the movie journey with Jeroen KrabbĂ©, a fashion trip with Yfke Sturm or a design journey with Hella Jongerius. A unique opportunity to spend time with a captive audience.

Here’s the ad for the contest. It’s doing respectably in its own right, with over 2 million views to date.

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