Justin Bieber Reaches a New Demographic

Justin Bieber has a huge following, so pretty much everything he does is sure to go viral these days — after all, that’s how the teen sensation got his start. But pretty much everything he does is targeted at teen girls, and you might not think he has the power to attract any other eyes.

You’d be wrong, because the newest video promoting his SOMEDAY fragrance is reaching a whole other demographic. It’s aiming for the fathers of the girls who love Bieber, but it’s catching quite a few views around the periphery. While the young man seems downright earnest in most of his stuff, he’s more than a little cheeky here.

It’s part of a broader campaign that points back to SOMEDAY’s website. Dream Shot asks fans to snap photos of themselves and upload them. The photos are then slipped into the videos, which users can share on all their favorite social sites. It’s clever, but somehow this ‘Dear Dad’ video is getting most of the attention. Check it out:

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