John Lewis Launches a Love Story

How are your heartstrings doing? Anyone tugged on them recently? Allow me.

John Lewis just launched its Never Knowingly Undersold tv advert. It’s a heartbreaker of a short film, a whole love story in 90 short seconds.

It’s a story with a message. Two people falling in love, one in 1925, the year that John Lewis made its life long commitment to its Never Knowingly Undersold standard. The other is here in modern day. But some things never change—like love, or, apparently, John Lewis.

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