Jeff Gordon & Pepsi MAX Prank Viewers

NASCAR star Jeff Gordon has been featured in Pepsi MAX’s advertising for some time, but this ad really shows off his driving skills. As the story goes, Gordon visited a used car lot posing as a hapless consumer, got behind the wheels, and scared the pants off the salesman with some extremely impressive driving.

It isn’t entirely real, as folks in the comments, on blogs and even major news sites have been eager to report. There’s no faking the terror of being in the passenger seat for maneuvers like that, but the set-up is pretty clearly less-than legitimate.

So what’s better: Pepsi MAX pulling a cruel prank on a car salesman, or Pepsi MAX letting a few million viewers think they did? Debatable, but no one seems to mind much when there’s speculation to be had and a great little video to watch:

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory