Intel Goes Farcical for The Power Inside

Intel and Toshiba have teamed up for a new social film experiment, one that is just a bit less earnest and a bit more hilarious than social films have been to date. The Power Inside features alien mustaches, Harvey Keitel, and a chosen few from the social media-sphere. It’s a follow-up to the team’s last attempt: The Beauty Inside.

This one lets viewers sign up on Facebook to join the Uricks, the above-mentioned sentient mustaches, or the Guardians, who fight them. One gets participants a manipulated photo of themselves as grey, red-eyed zombies. The other has them taking videos of themselves destroying mustaches.

The film is coming out on an episodic basis, and has picked up several million views across its first few videos. You can check the trailer out right here:

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