HTC Taps Robert Downey Jr. for Inspiration
HTC probably could have just paid Robert Downey Jr. to do his Robert Downey Jr. thing and come out with an ad that people would have watched. Instead, the company went in a slightly different direction.
Sometimes creativity seems like magic. Sometimes really fantastic ideas need a little editorial oversight. This ad plays with the idea of the former without the latter, and it’s pretty fun. Pretty surreal. And a pretty great way of telling us HTC devices can be anything—certainly not just phones.
