Honest Tea Finds the Most Honest City
Last year, Honest Tea set out to find the most honest city in America. Now we can all see the results – both of the experiment, and the marketing campaign that grew out of it.
Stunts like this don’t always work, but Honest Tea gave people a reason to take notice. Everyone wants to see how people behave when they think they’re unobserved, and everyone wants to see the best and the worst their neighbors have to offer. And hopefully, everyone believes that their city will be the best when it’s put to the test.
