Honda’s Light Show
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
This week’s viral ad comes to us from Honda, who (with help from video portal Vimeo) has taken a rather nice television ad and made a very cool web experience.
If you enjoy a bit of novelty, make sure to view the video at its home on Vimeo. That extra touch is what takes the film from something pretty traditional to something viral and new.
