The Heart of the Game
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
Have you heard? A lot of people really like football (AKA soccer). Electronic Arts knows that, and they want to make sure you know it too.
Actually, this ad (which has gone quite viral for a television advertisement) does a fantastic job of positioning Electronic Art’s new football video game, FIFA 10, as an equivalent experience to football. If you believe the ad, the game has the same scope, thrill, and excitement as the real thing. And it’s a good bet that many of the hundreds of thousands of viewers will believe it too.
