Guess who’s at it again?
Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.
We’ve already said plenty about Samsung’s dedication to viral advertising, so we’ll keep this brief. Samsung goes back to viral video roots with a (very cute) film that plays with viewer’s expectations about what’s real – a topic that YouTube users delight in discussing. As always, the ad is already well on its way to viral success after a week.
