GoPro Sells Extreme Sports

I’m about as far as it gets from an extreme sports enthusiast, and it’s a miserable rainy day outside the SCW office. So when GoPro’s new ad for the HERO3 has me convinced it’s time to go out, buy some gear and hit the slopes, well, you’ve gotta know it’s effective.

So how did the camera company get nearly 6 million views and counting? By doing exactly what every one of its customers want to do: taking incredibly cool video. GoPro gathered athletes in a number of disciplines, strapped on the portable cameras and let them do what they do best. From ski BASE jumping at the highest peaks to swimming with the whales under the sea, the video encompasses some of the most exciting things people might do with a GoPro. It would be hard to come up with a more convincing argument that you really shouldn’t be doing anything exciting without one of these strapped to your helmet or your chest.

To top it all off, the video has a fantastic soundtrack. As we all know, music videos always win the views game, and this ad could well fit that description. Check it out, and in the meantime I’ll be over here convincing myself that BASE jumping really isn’t a hobby I need to get into.

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