Google Shines a Light on Content Creators


As the owners of YouTube, it’s no big surprise that when Google sets out to make a viral video, it succeeds. Over the last two weeks, it has succeeded in a huge way, launching a new campaign to push its Google Chrome browser.

The campaign, centering around the slogan “the Web is what you make of it,” shines a spotlight on some of the great content created by web users. Two of the videos from the campaign have really taken off. Dear Sophie grabbed a lot of attention as Google’s second TV ad. It’s a super sweet story of a father and daughter, and you can watch it here:

The second video of the campaign is web-only, and it’s got a lot of viral reach. It’s a look at the “It Gets Better” project, which has been reaching out to bullied LGBT youth since last fall.

Both do a great job of showing off the kind of creative, original content Google users have created. But will it get people to move to Chrome? Or does anyone even notice what browser they’re using these days?


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