General Electric Does Web Engagement Right
General Electric has been on a roll with its web engagement these days. Lightbulbs don’t normally have much of a cool factor, but GE has shown willingness to get a little geeky to find its fans.
For a while, it’s been running a Tumblr account to show off the really neat technology that can be found in its factories. That’s earned it quite a lot of cred online. Targeting a completely different crowd, it’s also been running a series of web videos called Tag Your Green. These show off new green tech in a funny, irreverent way. It’s hosted by Shaycarl, an incredibly popular web personality.
Talk about geek chic.
