Gap Gives Back With Help From Its Facebook Fans
Gap is asking shoppers what they want to give to the world this holiday season, and it’s helping to make those desires a reality.
The Gap Want campaign has brought several celebrities together for a number of good causes. True Blood’s Ryan Kwanten, Community’s Donald Glover, Foursquare founders Dennis Crowley and Naveen Selvadurai, and a number of others have filmed ads for the campaign. For each “like” the videos receive on Facebook, the retailer will donate $1 to benefit a number of charities. Viewers also receive a coupon for 30% off at Gap.
The stars of the videos are also modeling Gap fashions, which are highlighted on the Facebook page for the campaign.
