Fiat UK Plays Off Parenthood

Motherhood is a sacred thing, something that could never be a source of humor. Deathly serious. No jokes.

Oh, forget it. Fiat UK’s new ad has gone viral because there’s plenty the laugh about in the sacred things. There’s some chatter going around the Internet about the negativity brigade and how people should be more positive about their kids, but the response is mostly great.

The funny thing about the positive response is that this is a car ad featuring a grown woman rapping. About parenthood. There is virtually no chance something like that wouldn’t turn out to be extremely uncomfortable to watch, but… it’s not. It’s a pretty fun watch. Cheeky, but fun.

Just be aware, the language can be a little rough for what one might expect from a car ad.

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