Feeling Young

Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

There’s simply no escaping Evian’s new advertisement. It’s gone super-viral: launched less than a month ago, it’s amassed somewhere around 20 million views between its various incarnations. It’s already been followed up with a making-of video.

Is this another example of the runaway success of cute? You tell us. We find it all a bit unsettling, really.

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