Expedia Finds Your Heartstrings

This week’s viral campaign just isn’t fair. No one has a chance to keep themselves together in the face of the latest entry in Expedia’s “Find Yours” campaign. The last entry, Find Your Understanding, went a bit viral and may have brought a few tears to a few eyes. The current video, Find Your Strength, is sure to bring down the house.

It’s the true story of a young patient of St. Jude Children’s Research Hospital, and the journey she undertook to honor a lost friend. It’s heartbreaking, and life-affirming, and fairly brilliant. It also ties into Expedia’s holiday fundraising for St. Jude’s. Through Facebook shares, retweets, and matching donations, the company has a comprehensive plan to raise money and awareness for the hospital. The overall campaign also frames travel as a truly meaningful endeavor.

Keep a box of tissues nearby, and take a look at Find Your Strength right here:

If that wasn’t enough, here’s Find Your Understanding.

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