Evian Trumps Roller Babies Success
Evian may have finally come up with a successor to it’s wildly, weirdly popular Roller Babies ad of 2009. If you’ll remember, it hung around as one of the most popular ads all year, and racked up somewhere north of one hundred million views in its time.
The company’s new film, baby&me, is similar in a lot of ways. Catchy music, uncanny CG babies, the whole works. There’s something awfully charming about it, though, about this idea of people coming together and being as uninhibited as infants in expressing their joy.
Plus, the music is crazy catchy. Might help explain how it’s already at over 30 million views in just a few short days. Check it out:
