Viral Marketing: Also known as Word of Mouth Advertising. Any strategy that encourages individuals to pass on a marketing message to others, thus creating the potential for exponential growth in the message’s exposure and influence. Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, even to millions.

In 2001, 189 UN Members agreed to eight Millennium Goals:
1. Eradicate extreme poverty and hunger
2. Achieve universal primary education
3. Promote gender equality and empower women
4. Reduce child mortality
5. Improve maternal health
6. Combat HIV/AIDS, malaria, and other diseases
7. Ensure environmental sustainability
8. Develop a global partnership for development

2015 is the deadline for the goals, and today, at the halfway mark, there is still a long way to go toward meeting them. As current economic woes take attention from the goals, a major viral campaign is being launched to bring that attention back.

In my name is a global call to action encouraging people everywhere to push their governments to meet their Millennium Goal commitments. Headed by celebrity activists like Will.i.am, Mel B and Missy Higgins, the campaign wants you to ask your government to fight to end poverty – in your name.

With its official launch today, the campaign encompasses web, print, and television, involving most of the major social networking and social media platforms.

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