Duracell Preempts the Super Bowl Hype With Derrick Coleman Spot

With the Seattle Seahawks headed to Super Bowl XLVIII, Duracell is looking like the team to beat in the battle of the ads.

Though the brand isn’t expected to advertise during the game, it has the winning sentiment all locked up. About a week before the game that brought the ‘Hawks into the Super Bowl, it released Trust Your Power, an ad starring Seahawks’ fullback Derrick Coleman. It tells the story of Coleman’s journey to the NFL, a particularly difficult one given that Coleman is the first deaf offensive player in the league.

It’s a touching story—one that’s sure to tug even more heartstrings after this other viral story about Coleman reaches its viewers.

Subscribe to our mailing list

* indicates required

Search our sites

  • Subscribe

    Get a complimentary digital issue of Tactics Magazine or Marketing Trendz today!

    Tactics Magazine


    Marketing Trendz

  • 2016 Media Kit

  • Directory