Dubai’s Malls Go Viral
While malls are no stranger to viral advertising, this week’s entry puts them in a whole new light. High school student Rohit Iyengar’s love of the malls of Dubai inspired an outstanding video, one that’s charming in its enthusiasm if not its cultural sensitivity.
It’s the most over the top ode to the shopping center I’ve seen since Robin Sparkles’ “Let’s Go to the Mall,” anyhow.
Check it out here: